Can I run Google Ads without a website?
Are you looking for effective ways to market your business without needing a website? If so, then Google Ads could solve your marketing needs. With its award-winning platform, enterprises of all sizes can quickly and easily create powerful digital advertising campaigns that drive users directly to their products or services worldwide.
This blog post provides a look into what’s needed to run successful Google Ads campaigns—without having an active website – ensuring you receive maximum impact with minimal effort.
Can I run Google Ads without a website?
Yes, it is possible to run Google Ads without a website. Google Ads makes it easy to market your services whether you have a website or not. Regardless of their industry or company size, business owners can leverage the extensive reach and targeting capabilities of Google Ads to promote their products or service.
The downsides of running Google Ads without a website
While it’s true that you can run successful Google Ads campaigns without a website, it’s essential to understand the limitations this brings. Without a website, you are very limited in the reach you can achieve for your ads and will miss out on certain features and campaign types.
In other words, it makes scaling up more complex when compared to someone who has an active site. Achieving great success with Google Ads without a website is theoretically possible but rare. Usually, the best you can manage is some clicks and conversions here and there without taking full advantage of what Google Ads offers.
How to run Google Ads without a website
In many cases, it is a requirement to have a website if you want to advertise on Google Ads. However, there are some scenarios in which having a website is unnecessary. These could include promoting an event or offer via display advertising, targeting other websites without driving people to a landing page or simply using the platform for educational purposes such as learning search engine marketing.
Whatever the reason, these scenarios demonstrate that Google Ads can still be used without a website, making it more accessible to those who wish to take advantage of its marketing possibilities.
Google Adwords Express
Google Adwords Express is the simplified version of Google Ad. With the intelligent campaign feature, businesses of all sizes can create effective advertising solutions quickly and easily.
The powerful tool eliminates the need to be an expert marketer, instead relying upon advanced algorithms that make real-time decisions based on what works best for your campaigns. It’s a great way to reach potential customers by creating custom ad groups, setting budgets, and determining when and where you want your ads to be seen without a website.
Create a Smart Campaign
An intelligent campaign is an ideal Google Adwords Express option for those attempting to advertise without the benefit of a website. Through this type of campaign, automation takes care of most elements, allowing for an expedited setup process and quick updates as needed.
Another bonus is that you won’t need to create a website to utilise a Smart campaign; instead, you can rely on your Google Business Profile (previously known as Google My Business) and target customers in both the Google Maps and Search services.
Businesses looking to make a dent in the local market can leverage the advantages of this setup, which is tailor-made for those with smaller companies.
Create an App Campaign
Creating an App campaign can help you to drive installs and engagement for your iOS or Android app even without a website. By using this option with the Google network, you can extend the reach of your advertising through more than just their largest properties (such as Search, Google Play, YouTube, Discover and the Display network). To compose an App campaign all that is required is some text, assets, and a bid – after which the rest will be optimised to maximise performance.
The bottom line
With Google Ads, businesses of all sizes can access digital marketing opportunities regardless of their website or online presence. It doesn’t matter if you don’t have a website; Google Ads has a range of tools tailored to make it easy for businesses without websites to thrive online. We are experienced in helping companies make the most out of Google Ads, so get in touch today at 01276 786 782 or [email protected] – we’re here to help you reach your goals!