Tips for growing your eCommerce business

Are you an e-commerce store business owner looking to grow your sales? The highly competitive digital marketplace makes it difficult to stand out from other e-commerce businesses. Fortunately, innovative and effective strategies are available for boosting your business’s visibility and increasing your reach among customers. 

This blog post will provide eight tips on successfully growing your e-commerce business. From optimising content for SEO purposes to building relationships with industry influencers, each strategy is specifically tailored towards helping you reach new heights in the online world. Ready to learn more? Read on and see how these expert tips can help propel your online business!

1. Start blogging and creating content

A good blog makes all the difference in building awareness, generating leads, and converting those leads into customers. Once you get going, the momentum picks up. At its heart, though, blogging is about targeting a particular topic or topics your audience finds interesting. Most bloggers settle for doing keyword research and writing posts based on those topics; however, you need to dig deeper to unlock the ultimate success. You must tailor the content to the industry and your audience’s needs to build a blog that resonates with readers. Remember – blogging only pays off in the long term, but when it does pay off, you’ll be glad for having made an effort!

2. Add multiple payment options

It is essential to provide customers with various payment options as an online store. If you only offer a credit card payment option, it may not be enough to keep up with customer demand. Consider choosing third-party providers such as PayPal and Stripe and high-tech options such as one-click payments and accepting alternative currencies like cryptocurrencies. Evaluating trends in the market and adding appropriate payment options could help you attract a new demographic of customers who were previously unable to shop at your store. Integrating different payment options can impact customer engagement and loyalty by catering to the needs of potential customers from diverse backgrounds.

How to make content for your eCommerce business

• Go omnichannel – make sure you’re present in all the places customers expect
• Create your content around important dates, e.g. Valentine’s or Christmas
• Make your content relevant, e.g. showcasing your new product line
• Make your content useful, e.g. a blog guide on how to use your best-selling product
• Don’t go for the hard sell – content can help you draw in customers who aren’t looking to buy but who like your article on how to apply fake eyelashes (for a beauty company)
• Consider your customer base – is TikTok the right choice if your target customer is 30+?

3. Know who’s driving your success

Understanding your customer base is imperative to running a successful e-commerce business. Take the time to analyse your customers through segmentation to realise who’s driving your success. Critical factors for analysis include age group, values and expectations, geographic location, and product or service offering. Once you have this information, you can use it to shape effective marketing campaigns that are tailored towards your customers’ preferences; for example, if they hold certain values or come from an affluent demographic, make sure that both your online store and products reflect this in their look and feel. With detailed knowledge of who’s driving your success, you will guarantee that all communication resonates with those most likely to purchase from you.

4. Continually improve the User Experience 

You know that having a great website is the foundation of your business, and part of building a great website is creating an incredible user experience (UX). Make sure you consider all the ways people access your site – desktop and mobile devices, different browsers – and make sure you’re meeting their needs. Good UX should guarantee fast loading speeds, stunning visuals, intuitive layouts and elements that are easy to interact with quickly. If possible, test out different versions of your site to see what works best for visitors. Such rigorous experimentation will help you maximise each visitor’s time on your site for the best results.

5. Build a referral network

Creating a referral network is an excellent way to empower your brand’s most valuable promoters or evangelists. Organic recommendations from people within one’s social circle are far more trusted than marketing campaigns, so much so that they can be more effective in building brand recognition. There are two strategies to consider when setting up your referral network. You can make it open, allowing anyone to promote and earn a commission through their efforts, or you can keep it exclusive by inviting the most enthusiastic customers you know. Exclusivity often boosts engagement as more people want the chance to join and receive the associated rewards.

6. Go international

Aim international by considering offering delivery to overseas customers. 2023 is the perfect time to become an internationally operating business, as many customers expect international delivery options to be standard offerings for e-commerce businesses. Depending on your findings, localising the site in a specific language may prove beneficial, and adding more languages will further expand your business’s reach. While running an e-commerce business internationally may entail some effort, most platforms offer add-ons which can help lighten this load.

7. Take care of your customers

Excellent customer service should be a priority for any e-commerce business that wants to thrive and grow long-term. Existing customers are invaluable to an online store, often spending almost twice as much as new customers. When potential customers come across a new business, they often check its reputation with sites like Trustpilot. A company’s score on these sites is usually determined by how well customers have been supported in previous issues they may have had. Providing exceptional customer service is critical to building trust with new and existing customers and consequently gaining their loyalty over time.

How to improve e-commerce customer service:

• Provide customers with multiple channels for communication
• Use e-commerce platforms that support accessible customer communication and service
• Respond to reviews and questions quickly
• Create an FAQ section so customers can find answers to their questions
• Make sure your site is entirely safe and secure
• Make the buying process as smooth as possible; frictionless
• Ensure physical products are dispatched quickly and suitably packaged

8. Perform a deep funnel analysis

E-commerce businesses must continuously strive to optimise their customer journey to maximise success. Deep funnel analysis is an essential tool for this end. It allows companies to understand their customer’s behaviour better as they move through the sales funnel and identify any drop-off points or opportunities for growth – offering potential solutions that result in increased conversion rates and long-term success. With deep funnel analysis, e-commerce businesses can easily spot and capitalise on areas of customer interest to create a refined experience that leads to higher sales volume and an improved profit margin.

Conclusion

Growing an eCommerce business takes time, dedication, and a lot of challenging work. But if you follow the tips in this blog post, you’ll be well on your way to becoming a successful eCommerce entrepreneur. And if you need a little help along the way, Full Of Pixels is here for you. We specialise in helping businesses like yours grow and succeed. Contact us today to learn how we can help you take your eCommerce business to the next level.